In today’s data-driven world, knowing how visitors interact with your website is key to improving user experience, boosting conversions, and driving growth. If you own a custom domain, integrating Google Analytics is one of the smartest steps you can take.
Whether you’re running an online store, a portfolio, or a business website, Google Analytics gives you the tools to understand your audience and make informed decisions.
📊 Why Use Google Analytics?
Google Analytics helps you:
- Track how many people visit your site
- Understand where your traffic is coming from (Google, social media, direct, etc.)
- See what pages are most popular
- Measure time spent on your site
- Identify devices and locations of your visitors
- Track goals like form submissions or product purchases
🔧 How to Integrate Google Analytics with Your Custom Domain
✅ Step 1: Create a Google Analytics Account
- Go to analytics.google.com
- Sign in with your Google account
- Click “Start measuring”
- Set up a property for your custom domain
✅ Step 2: Get Your Measurement ID
- Choose GA4 (Google Analytics 4) for the latest tracking features
- Copy the Measurement ID
✅ Step 3: Add the Code to Your Website
- If you use a website builder like WordPress, Wix, or Shopify, paste the ID in the Analytics section of the settings panel
- If you have access to your website’s HTML, paste the GA tracking code in the
<head>tag of every page, or use Google Tag Manager for advanced control
✅ Step 4: Verify Integration
- Go back to your Google Analytics dashboard
- Click “Real-time” and visit your site in a new tab
- You should see active users being tracked
🎯 Tips for Better Analytics Use
- Set up Goals (like form submissions or link clicks) to measure success
- Enable E-commerce tracking if you sell products
- Use UTM parameters for marketing campaigns
- Create Custom Dashboards to focus on key metrics
💡 Real-World Example:
A small business using an NFC business card links users to their custom domain. By integrating Google Analytics, they can now see how many people visited their page after tapping the card, what devices they used, and how many clicked the WhatsApp contact button.
This insight helps the business improve the landing page and track ROI from NFC interactions.