In a busy city full of shops and brands, boutique owner Claire struggled to get noticed.
Even with her beautiful handmade products, people weren’t walking in as much as she hoped.
Flyers and traditional ads didn’t work well anymore.
What Are NFC Business Cards?
NFC (Near Field Communication) cards are smart cards that share digital info with a simple tap.
They don’t need batteries. They work when a phone’s NFC reader gets close—about 4 cm.
Claire added these cards to her marketing plan.
Each one was bright, stylish, and matched her boutique’s brand.
Customers could:
Visit her online store instantly
See her latest products
Get exclusive discounts
Join her newsletter—all by tapping the card
Why It Worked
People loved how easy it was.
No typing. No searching. Just tap and go.
Younger shoppers, who are used to quick digital tools, found it convenient and fun.
Claire’s sales grew fast—and her store became a local favorite.
What Happened Next
More people visited Claire’s shop.
Happy customers shared her NFC card with friends, spreading the word.
Other business owners started asking how they could use the same idea.
Beyond Just One Boutique
Now, NFC is used everywhere:
Restaurants for digital menus
Fitness studios for quick signups
Fashion brands for sharing lookbooks
It’s safe, modern, and perfect for contactless interactions—especially after the pandemic changed how people shop.
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